About

Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation

Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.

Attend Making Social Media Part of Your DNA conference to learn from:

- Salesforce.com: How you can live and breathe social and really make it part of your DNA
- Sony: Learning how to demonstrate social’s ROI by measuring the direct impact on sales
- Dell: Tips gained from a brand that has been in the social game from the very beginning
- Cisco: How social media can be used internally to achieve an integrated workforce
- Tweetminster: The importance of listening and monitoring what’s being said about you

Plus a debate from top agencies on Who owns social media? Marketing, PR or Advertising?

What is Social Media Week?

Social Media Week (SMW) is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media.

Annually, SMW attracts more than 60,000 attendees across thousands of individually organised events, with half a million people also connecting to the events online and through their mobile devices.